When your customers are ready to buy again, they should think of your people.

Staying remembered takes posting week after week. Loop31 writes the posts for each salesperson, with your name on every one, and shows you who posted.

For a dealership’s general manager or dealer principal, a brokerage’s broker-owner or managing broker, and leaders of agent teams.

Sample store Sample store. The Loop31 team portal for a made-up dealership, Fall Creek Auto, this week: 16 of 23 people posted (19 last week, 23 of 24 seats used), 86 posts this month (134 last month), 51% of planned posts shared (22 of 43 so far), and 6 cars from the website offered, 4 claimed. Below it, each salesperson with this week and this month as posted of planned, the 7 who haven’t shared yet first, such as 0 of 2 posted and 1 of 3, their streak, their last post, and either a Remind button or the time a reminder was sent.
The team portal for a made-up store: who posted this week and this month, and a reminder for anyone with a post due today.

Joe Girard sent every customer a card, every month.

13,001new cars and trucks Girard sold at one Chevrolet store in Eastpointe, Michigan, from 1963 to 1977.1

Every customer, more than 13,000 of them, got a piece of mail from him once a month, with a different picture each time and the words “I like you.”2,3 When they needed a car again, his was the name they knew.

Your best people already stay in touch like that. Most don’t, because coming up with something to post every week, for years, is the hard part. Loop31 does that part for every salesperson, with your store’s name on every post.

The card was one part of how Girard sold. He also paid people for referrals and worked them hard.2

Most customers mean to come back. Few do.

  • 91%of home buyers would use their agent again or recommend them, in the National Association of Realtors’ 2025 survey of buyers and sellers.4
  • 18%of the repeat buyers in that survey went back to the agent they had used before.5
  • 37.9%of returning car buyers bought from the same dealer at Subaru, which won S&P Global Mobility’s 2025 award for loyalty to the dealer. Even at the best brand, most went somewhere else.6

Not all of that gap is forgetting: people move, and salespeople change jobs.

Loop31 does the hard part.

Facebook and Instagram don’t let an app post to a personal account, so Loop31 gets each post ready and the salesperson shares it from their own. That’s where their friends see it.

  1. Sample Car Care Tips post: “Are your tires done? Grab a penny.” over tire tread, with “Jordan Ellis · Fall Creek Auto” along the bottom.Car Care Tips
    Sample Customer Reviews post: “Delivery day. Their words, not mine.” over one hand passing a car key to another.Customer Reviews
    Sample Around Town post: “The drive I’d take this weekend” over a road through orange fall trees.Around Town

    Loop31 writes the week’s posts.

    Each person gets 4 ready posts a week, or up to one a day: tips, customer reviews, their part of town. Every one carries your store’s name.

  2. The app’s Check posts, post 1 of 4: a Client Reviews post for Monday at 8:00 AM, shown as it will look, with Edit words, and Skip and Looks good buttons.

    They look them over.

    Looks good or Skip on each post, or Edit words, designed to take about a minute a week. Nothing goes out that they haven’t seen.

  3. The app’s Share screen for “3 things to fix before you list”, Thursday at 9:30 AM: the post’s picture, Caption copied, the three steps Share, Paste and Post, and a Share button.

    They share from their own accounts.

    Their iPhone reminds them when it’s time. The caption is already copied, so sharing takes about 20 seconds.

Real screens from the app, with made-up people. The posts are samples the app drew for a made-up salesperson at a made-up store.

You see who posted. You never see their drafts.

The team portal counts each person’s posts from the day they join, the way you already track calls and appointments.

You see

  • who posted this week and this month, as posted of planned, like “2 of 3”, and the 3 months before
  • each person’s last post, and how many weeks in a row they’ve posted
  • each post that went out, with its date and caption (captions for 30 days), and what the checks flagged
  • which Loops each person has on (you can’t change them)
  • a Remind button when someone has a post due today that isn’t postedOne a day and three a week per person, between 9 AM and 7 PM their time. It shows at the top of their Home screen in the app.
  • a Monday email with last week’s numbers, never captions or photos

You never see

  • drafts, or posts they skipped
  • their photos
  • their own listings, or vehicles they’ve added
  • their phone number or setup answers
  • anyone who pays for Loop31 on their own
  • their Facebook or Instagram: Loop31 can’t see them, and never asks for a password
Sample store Sample store. One salesperson’s page in the portal, for a made-up Mike Alvarez at Fall Creek Auto: this week 2 of 3, marked posted of planned; this month 6 of 10, with the three months before; a 17-week streak; last post October 21; and “Nothing due today”.
One person’s page: this week and this month, the months before, weeks in a row, and the last post.

“Fall Creek Auto will see your name, that your seat is paid, which Loops are on, and the posts that go out from today on, with their dates and captions. They can send you one reminder a day when a post is due. They never see your drafts, photos, your own listings, vehicles, or anything you haven’t posted.”

What the app shows each person before they join, word for word, with your store’s name in place of the sample’s.

Posts count when people mark them posted in Loop31; it can’t see personal Facebook or Instagram. More on what’s kept and who sees it on the security and data page.

Every post is checked before it’s shared, and you keep the record.

  • Your name on every post Your store’s or brokerage’s name goes on the picture and under the caption of every post, and it can’t be turned off. As the owner you can add one office logo and one office line, such as “Each Office Independently Owned and Operated”.
  • No prices or payments from us The posts Loop31 writes never quote a price or a payment. If a salesperson adds a monthly payment or a down payment to a car post, Loop31 stops it until the full credit terms are there or the payment comes out.
  • Fair housing wording When a real estate caption says who a home is for, like “perfect for a young family”, the words are marked in orange with a suggested change. The agent decides.
  • The check record For each post that goes out, the portal keeps which checks ran and what they flagged, never the words. Export it for any dates as a spreadsheet.
  • Nothing flagged the checks found nothing
  • A warning wording worth a second look
  • A rule something the post needed and didn’t have
Sample store Sample store. Posts that went out for one made-up salesperson, newest first: “Detail day on the lot”, “Friday night at Fall Creek High” and “First car for Jordan”, each with its date, Loop, places and caption, and under each “Checked when shared: business name, payment terms. Nothing flagged.”
The posts that went out, each with what the checks said when it was shared.

These checks catch common problems. They aren’t legal advice, and the record never says a post “passed”. The rules behind them are on the dealership and brokerage pages.

The math for a 25-person sales floor

Posts with your name on them

5,200posts a year, if 25 people each share the default 4 a week. At one a day, 9,100.

One extra sale a year could cover it

Depending on how many seats you have and what your store makes on a sale. It could also take more.

Worked examples, at $10 a seatSales a year
Dealership, 20 seats ($2,400 a year). A used car’s front and F&I gross, after a 25% commission: $2,7847,80.9
Dealership, 25 seats ($3,000). Front gross only, after commission: $1,0572.8
Brokerage, 20 agents ($2,400). Company dollar on a $415,000 sale at 2.5% a side and an 80/20 split: $2,07591.2

Break-even numbers, not a forecast: Loop31 can’t promise any sales. The 25% commission is our assumption; put in your own numbers.

$10 a seat a month, after a free 30-day pilot.

$10a seat, per month

At least 3 seats, billed to the store, office or team each month. Month to month: no annual contract, and you can cancel anytime. Twelve seats are $120 a month; 25 are $250.

Before day 1
One person approves the pilot by name: the general manager or dealer principal, with the group’s OK if the store belongs to one; the broker-owner or managing broker; or the lead of an agent team. We set up your team with you, and you pick 3 to 10 people.
Days 1 to 30
Free. Those days never appear on an invoice.
Day 30
A one-page summary in the portal: who posted, how often, and what the checks flagged. Print it for your sales meeting.
Day 31
Your team carries on at $10 a seat a month, billed monthly from that day; nothing changes for your people. If you’d rather not go on, tell us before then and we end the seats. Each person keeps their own Loop31 account.

Either of us can end the pilot sooner, any day, by email. The full terms are on the pilot page.

Who you’re dealing with

Trevor Powers

Trevor makes Loop31 at Compound Coder LLC, a small software company at 16102 Wicker Ave, Lowell, Indiana. Write to support@loop31.com and it goes to him; during the beta he answers within a business day.

Loop31 is new and in beta. It’s iPhone only for now, with posts for real estate and car sales, and checks written for Indiana’s real estate rules first. There are no customer stories here yet; real pilot numbers go here, with each store’s OK, once the first pilots finish.

Questions managers ask

Who should approve it?
At a dealership, the general manager or dealer principal, since every post carries the store’s name. At a brokerage, the broker-owner or managing broker; in Indiana, all advertising is under the managing broker’s supervision. A team lead can start it for their own agent team; tell your managing broker first. More on the dealership and brokerage pages.
Will my people actually post?
The posts are ready, checking them is designed to take about a minute a week, and their phone reminds them when it’s time. You see who posted, and you can send a reminder to someone whose post is due today. Seat only the people who want it, and try it free for 30 days with your own team.
Do you need their Facebook or Instagram passwords?
No, never. Each person shares from their own phone, and Loop31 never posts for anyone.
Do you get our customer list?
No. Loop31 never asks for, imports or reads your customers’ names, numbers or deals, and it doesn’t connect to your CRM or DMS. For a dealership that connects its website, it reads only the cars the store publishes. More on the security and data page.
What happens when someone leaves?
Take their seat back in the portal and give it to the next hire. Their Facebook and Instagram friends stay theirs, as they would anyway; while they hold your seat, every post carries your name.
Won’t everyone’s posts look the same?
Each person starts the post ideas at a different place. When two people on your team are about to share nearly the same post, the app says so and offers a fresh version.
Is there a contract?
No annual contract. Seats are month to month, and you can cancel anytime.
Is there an Android version?
Not yet. Loop31 is iPhone only for now.
Our store is part of a dealer group.
Start with one store, with the group’s OK. For now each store or office is its own team in Loop31. The security and data page is there for the group’s review, and more for groups is on the dealership page.

Try it with your own people for 30 days.

Then $10 a seat a month, month to month. iPhone only for now.

Sources

  1. F&I and Showroom magazine, on Joe Girard’s death, March 13, 2019. fi-magazine.com
  2. Selling Power, interview with Joe Girard, February 2, 2010. sellingpower.com
  3. Patch, a post quoting Joe Girard on his monthly cards, June 5, 2014. patch.com
  4. National Association of Realtors, 2025 Profile of Home Buyers and Sellers, news release, November 4, 2025. nar.realtor
  5. BAM, on how buyers and sellers found their agents in NAR’s 2025 profile, November 17, 2025. nowbam.com
  6. S&P Global Mobility, 2025 Loyalty Awards, January 14, 2026. press.spglobal.com
  7. Digital Dealer, on Presidio-NCM’s second-quarter 2026 benchmarks (used-vehicle front gross, $1,409 a unit), August 4, 2026. digitaldealer.com
  8. WardsAuto, on Presidio-NCM’s first-quarter 2026 benchmarks (F&I, $1,727 a unit), April 27, 2026. wardsauto.com
  9. RISMedia, 2025 Contract & Commission Study (the median split moved to 80/20), September 29, 2025. rismedia.com