Joe Girard sent every customer a card, every month.
13,001new cars and trucks Girard sold at one Chevrolet store in Eastpointe, Michigan, from 1963 to 1977.1
Every customer, more than 13,000 of them, got a piece of mail from him once a month, with a different picture each time and the words “I like you.”2,3 When they needed a car again, his was the name they knew.
Your best people already stay in touch like that. Most don’t, because coming up with something to post every week, for years, is the hard part. Loop31 does that part for every salesperson, with your store’s name on every post.
The card was one part of how Girard sold. He also paid people for referrals and worked them hard.2


