Loop31 for brokerages

Their next deal usually starts with someone they know.

46%of real estate firms’ sales volume comes from repeat business, and 44% from past client referrals, NAR reported in November 2025.¹

An agent’s own profile is where their past clients see them.

Every agent in front of their sphere, every week.

Ready posts Each agent gets 4 ready posts a week by default, up to one a day: home tips, client reviews, their part of town. Every coach says to stay in touch; this is the part agents fall off on.
About a minute a week Agents look the week’s posts over in the app and share each one from their own Facebook and Instagram in about 20 seconds. Their iPhone reminds them when it’s time.
Your office line and logo As the owner, you set one office logo and one office line, such as “Each Office Independently Owned and Operated”. Every seated agent’s posts carry the line. The logo goes on the posts of agents without a logo of their own, or on everyone’s if you require it.

Who posted, this week and this month.

The team portal counts each agent’s posts from the day they join. When an agent has a post due today that isn’t posted, send a reminder: one a day and three a week per agent, between 9 AM and 7 PM their time. It shows at the top of their Home screen in the app.

You never see their drafts, their photos, their own listings, or anything they haven’t posted. For listings they add from your website, you see how many, never which ones. The full list.

Sample office. The Loop31 team portal for a made-up brokerage, Northline Realty, this week: 6 of 10 agents posted (7 last week, 10 of 12 seats used), 35 posts this month (55 last month), and 47% of planned posts shared (9 of 19 so far). Below it, each agent with this week and this month as posted of planned, the 4 who haven’t shared yet first, their streak, their last post, and either a Remind button or the time a reminder was sent. — The Team page for a made-up brokerage and made-up agents. Counts are what agents mark as posted; Loop31 can’t see personal Facebook or Instagram.

“Northline Realty will see your name, that your seat is paid, which Loops are on, and the posts that go out from today on, with their dates and captions. If you add listings from the brokerage’s website, they see how many, never which ones. They can send you one reminder a day when a post is due. They never see your drafts, photos, your own listings, vehicles, or anything you haven’t posted.”
What the app shows each agent before they join, word for word, with your brokerage’s name in place of the sample’s. Loops are the kinds of posts, like Home Tips.

Agents who work as independent contractors keep control of their own accounts, which is worth saying when you recruit.

Your brokerage name on every post, and a record of the checks.

The brokerage’s name In Indiana, an internet ad that carries a licensee’s name must also carry the broker company’s name (876 IAC 8-1-8).² NAR’s Standard of Practice 12-5 asks for the firm name too, and a team name alone isn’t enough.³ Loop31 puts your brokerage’s name on the picture and under the caption of every post, and it can’t be turned off.
Wording about who a home is for Indiana’s Civil Rights Commission counts social media posts as housing ads.⁴ When a caption says who a home is for, like “perfect for a young family”, the app marks those words in orange and suggests a change, with the Fair Housing Act’s advertising rule (42 U.S.C. 3604(c)) in mind.⁵ The agent decides.
Equal Housing Opportunity The logo goes on listing posts by default, and an agent can choose to put it on every post.
The check record For each post that goes out, the portal keeps which checks ran and what they flagged: “nothing flagged”, “a warning” or “a rule”, never the words. Export it for any dates as a spreadsheet. It helps you document supervision.

Sample office. Two posts that went out for a made-up agent, each with its date, Loop, places and caption, and under each “Checked when shared: business name, fair housing wording, payment terms. Nothing flagged.”

These checks catch common problems. They aren’t legal advice, and they’re written for Indiana’s rules first.

Who approves it, and who runs it

The broker-owner or managing broker approves it In Indiana, the managing broker is “primarily responsible to the commission for the broker company’s actions” (876 IAC 8-1-1),⁶ and “all advertising shall be under the direct supervision and in the name of the broker company” (876 IAC 8-1-8).² You approve the pilot by name and choose which agents hold a seat, and the portal shows each post that went out with what the checks flagged.
Your office manager or marketing director runs it Make them an admin in the portal. They invite agents with a 6-digit code, see who posted, send the reminders and export the check record.
Franchise offices The office’s owner approves it, as at any brokerage. Your franchise’s rules for agents’ posts still apply, and your office line, such as “Each Office Independently Owned and Operated”, goes on every seated agent’s posts.

At Keller Williams, the market center’s leader is also called the Team Leader. That role is covered here, with the owner; the next section is for leaders of agent teams.

For leaders of agent teams

You can hold the seats A team lead can start Loop31 for their own team: 3 to 10 agents for the pilot, then at least 3 seats, billed to you.
Your team’s name on every post As the team’s owner in Loop31, put your team’s name in the office line, and add the team’s logo if you like. The brokerage’s name stays on every post too, because a team name alone isn’t enough under NAR’s Standard of Practice 12-5.³
Tell your managing broker In Indiana, all advertising is under the managing broker’s supervision (876 IAC 8-1-8),² so let them know before you start, and show them the check record.
At cloud brokerages At eXp, Real and other cloud brokerages, a team lead can start Loop31 for the team.

Fold it into your agents’ tech fee.

14%is what a Loop31 seat ($120 a year) comes to of the $866 a year that brokerages charged agents in tech fees on average, in RISMedia’s 2025 study.⁷
52%of agents bought their own social media tools in NAR’s 2025 technology survey. Only 9% got them from their broker.⁸

When the office buys the seats, whether you cover them or recover them in a fee is up to you. A team lead can buy them for their own team instead.

$10 an agent. About one extra side a year could cover it.

$10an agent, per month

At least 3 seats, billed to the office, or to an agent team, each month. Month to month, and you can cancel anytime. Seat only the agents who want one. A 20-agent office is $200 a month.

Depending on your agents and your company dollar. It could also take more.

The $2,075 is one side of a $415,000 sale at 2.5% ($10,375), at the 80/20 split RISMedia found was the median in 2025.⁷ The price and the commission are our example. Break-even numbers, not a forecast.

The free 30-day pilot

Before day 1: The broker-owner or managing broker approves it by name, or the team lead for an agent team. We set up your team with you, and you pick 3 to 10 agents.
Days 1 to 30: Free. Those days never appear on an invoice.
Day 30: A one-page summary in the portal: who posted, how often, and what the checks flagged.
Day 31: Your team carries on at $10 a seat a month, billed monthly from that day. If you’d rather not go on, tell us before then and we end the seats.

Start a free 30-day pilot Book 15 minutes with Trevor

iPhone only for now. You’ll be working with the person who builds Loop31.

Questions brokers ask

Will my agents actually use it?: It’s designed to take about a minute a week, and their phone reminds them when it’s time to post. You see who posted, and you can send a reminder to an agent whose post is due today. Seat only the agents who want it, and try it free for 30 days with your own office.
We already have a CRM and a marketing center.: Loop31 isn’t a CRM or a design tool. It hands each agent a week of ready, checked posts for their own profile, which is the part agents usually pay for themselves. It sits next to the tools you already have.
Our franchise has rules for agents’ posts.: The posts go on the agent’s own profile, not your office’s page, and your brokerage’s name is on every one. Your office line, such as “Each Office Independently Owned and Operated”, goes on every seated agent’s posts.
Will agents mind me seeing their posts?: You see only what they post, from the day they join, and the app tells them exactly that before they join.
Do you get our clients’ information?: No. Loop31 doesn’t connect to your CRM and never reads a client list. The only client words in it are reviews an agent types in with the client’s OK. More on the security and data page.
Which states do the checks cover?: They’re written for Indiana’s rules first. If your office is in another state, ask us before you start.
Is there an Android version?: Not yet. Loop31 is iPhone only for now.

Sources

National Association of REALTORS®, news release on its survey of real estate firms, November 19, 2025. nar.realtor
Indiana Administrative Code, 876 IAC 8-1-8, advertising by licensees. law.cornell.edu
NAR Magazine, “Advertising: No Team Is an Island” (Standard of Practice 12-5). nar.realtor
Indiana Civil Rights Commission, advertising and housing discrimination. in.gov
Fair Housing Act, 42 U.S.C. 3604(c). law.cornell.edu
Indiana Administrative Code, 876 IAC 8-1-1, the managing broker. law.cornell.edu
RISMedia, 2025 Contract & Commission Study (agent tech fees averaged $866 a year; the median split moved to 80/20), September 29, 2025. rismedia.com
National Association of REALTORS®, 2025 REALTORS® Technology Survey, “How Technology Tools Were Provided”, page 5, September 18, 2025. nar.realtor

When someone they know is ready to move, they should think of your agent.