Your customers will buy another car. Make sure they think of your salesperson first.

• Friendly posts every week Each salesperson gets 4 ready posts a week by default, up to one a day: car care tips, customer reviews, their part of town. They look them over in about a minute and share from their own Facebook and Instagram in about 20 seconds.
• New arrivals from your website A manager connects your dealership’s website once and confirms the store owns it and its photos. Each night, Loop31 reads the cars on it.
• One salesperson at a time Each new car is offered to one salesperson. They claim it, or pass it to the next. The post uses the car’s details and your own photos, with no price or payment in it.
• Nothing goes out without them The salesperson OKs every post before it’s shared. Car posts are at most a third of their week, so the friendly posts still lead.

• 97dealership groups got FTC warning letters about advertising and pricing in March 2026. Their names were made public on May 28, 2026.³

Dealer lawyers now say a salesperson posting from a personal phone is still acting for the store,⁴ and trade press warns that offers or payments posted there can go out without the disclosures they need.⁵

• Payments and loan terms When an ad mentions a monthly payment, a down payment or a loan term, it has to give the full credit terms too (Truth in Lending, 12 CFR 1026.24).⁶ Loop31 stops a post like that until the terms are there or the payment comes out.
• Your dealership’s name When an employee posts about the store’s cars, the post has to show they work there (FTC Endorsement Guides, 16 CFR 255.5).⁷ Loop31 puts your dealership’s name on the picture and under the caption of every post, and it can’t be turned off. You can add your store’s logo and one line too.
• No prices or payments from us Most posts are friendly “think of me” posts, like the penny test for tire tread or a favorite fall drive. The posts Loop31 writes never quote a price or a payment, and none carries a carmaker’s logo.
• The check record For each post that goes out, the portal keeps which checks ran and what they flagged: “nothing flagged”, “a warning” or “a rule”, never the words. Export it for any dates as a spreadsheet.

Sample store

These checks catch common problems. They aren’t legal advice.

• One store first, with the group’s OK The store’s GM takes it to whoever decides for the group, such as operations or digital marketing. The pilot runs at that one store, with 3 to 10 salespeople, once the group has said yes.
• For the group’s review The security and data page says what Loop31 keeps, where, and who sees it. Loop31 doesn’t connect to your CRM or DMS and never reads a customer’s information. Send vendor questions to support@loop31.com.
• Then store by store For now each store is its own team in Loop31, with its own seats. If you run a group, write to us.

Before day 1

The general manager or dealer principal approves it by name, with the group’s OK if your store belongs to one. We set up your store’s team with you, and you pick 3 to 10 salespeople.

Days 1 to 30

Free. Those days never appear on an invoice.

Day 30

A one-page summary in the portal: who posted, how often, and what the checks flagged.

Day 31

Your team carries on at $10 a seat a month, billed monthly from that day. If you’d rather not go on, tell us before then and we end the seats.

Bring your GSM or your marketing director to the call if you like. You’ll be working with the person who builds Loop31.